We recently discovered 8thWall, a powerful platform for creating web-based augmented reality (WebAR) experiences that users can access directly in their mobile browsers without needing an app. This makes 8th Wall ideal for brands seeking broad accessibility across devices.
Key Features of 8th Wall
Niantic Studio: A visual editor and game engine for creating WebAR experiences and 3D games, compatible with frameworks like A-Frame, three.js, Babylon.js, and PlayCanvas.
World Tracking: Anchors AR scenes to real-world environments, enabling user interaction with virtual elements and product visualization.
Niantic VPS: Localizes users with high precision, transforming real locations into interactive AR destinations.
Human AR: Supports face and hand tracking for virtual try-ons and interactive experiences.
Image Targets: Detects and tracks various shapes for dynamic AR interactions with items like packaging and posters.
Cloud Editor: A collaborative platform for developing, publishing, and managing WebAR content, accessible on any device without an app.
Perplexity AI’s $9B Valuation Boom 💰
AI search startup Perplexity raises $500M, tripling its valuation to $9B, signaling rising investor interest in AI-driven solutions.
Apple’s Profit Caution 🍏
Despite solid earnings, Apple warns that new products may lack iPhone-level profitability, while ongoing AI investments focus on enhancing device functionality.
Microsoft’s AI Rebrand to ‘Windows Intelligence’ 🧠
Microsoft considers renaming its AI ecosystem to "Windows Intelligence," aiming for a unified identity across its suite of AI-powered tools.
Did you know you can make an app in a few seconds?
No Code! No, seriously!
This is Galileo AI
Once you generate your screens, the app allows you to export to Figma and even copy the code! Crazy, I know!
Let me know what you think.
LEGO’s Gen Z strategy
LEGO has effectively captivated Generation Z by transforming its TikTok presence into a dynamic brand universe that goes beyond traditional toy marketing. Their content strategy emphasizes entertainment and connection, featuring videos like "Lego Pirates Try Pilates," "Day in the Life of a Lego Minifigure," and "Let's Make a Lego Pumpkin Spice Latte," each garnering substantial organic views. This approach highlights the satisfying nature of LEGO bricks, aligns with popular franchises such as Star Wars and Harry Potter, and showcases intricate miniature creations. By doing so, LEGO appeals to both nostalgic adults and younger audiences, reinforcing the idea that play is timeless and universal.
Canva’s New Droptober 2024 Features:
You may have seen these updates if you are a regular Canva user but if you haven’t check below what’s new
📄 Page Numbers: Automatically add and format page numbers that adjust as you rearrange slides—a long-awaited feature for presentations and documents!
📝 Captions for Videos: A game-changer for accessibility, Canva now allows you to add captions directly within the app. This feature improves inclusivity for all audiences, including those who prefer videos without sound.
📊 New Chart Types: Four new charts (area, radar, hierarchy, and statistical) to visualize data, perfect for reports, infographics, and engaging presentations.
🎞️ 20 New Animations: New photo and video animations, like brush, swirl, and spray paint effects, bring dynamic movement to content for presentations and social media.
🧩 Interactive Polls and Quizzes: Soon to launch, these allow users to create interactive polls and quizzes within designs to boost audience engagement.
🖼️ Customizable Mockups: Insert visuals into pre-set mockup images, letting you create realistic product previews and social media posts with ease.
📝 AI-Powered Whiteboards: Organize notes, sort ideas by topic, and generate summaries with AI, ideal for brainstorming and planning sessions.
📊 Expanded Small Business Toolkit: New templates and workflows designed specifically for small business needs, like brand building, team management, and social media campaigns.
🤖 DreamLab for Image Generation: Using Leonardo AI, Canva now offers improved AI-generated images, ideal for creative concepts and custom visuals with detailed prompts.
Virtual Votes on Roblox engaging young players in the 2024 U.S. Election
On November 5, 2024, Roblox launched the "Virtual Vote" initiative to engage young users in the U.S. presidential election. Developed in partnership with the non-profit organization HeadCount, this campaign aimed to encourage civic participation among younger demographics. Players interacted with the initiative through popular Roblox games like Livetopia and Karlie Kloss's Fashion Klossette. Within these games, users met "Sam the Eagle," a guide who provided information on voter registration and state-specific voting rules. The campaign also offered rewards, including trips to Hollywood and VIP tickets to concerts, to incentivize engagement. In the four weeks leading up to Election Day, over 500,000 players participated, with nearly 4,000 checking their voter registration status.
This evolution prompts traditional media to reconsider their strategies to remain relevant, as future generations may prefer consuming news, sports, and entertainment through gamified and immersive platforms like Roblox.
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